Cookie Policy
Cookie Policy
Last updated: 08/11/2025
This Cookie Policy explains how Sovushka uses cookies, pixels and similar technologies on sovushka.com. It should be read with our Privacy Policy. You can change or withdraw consent at any time using the controls below.
Contents
1) What cookies are
Cookies are small text files stored on your device when you browse a website. Pixels, tags and local storage work similarly. Some are essential to run our store; others help us measure performance and show relevant ads — only with your consent where required.
2) Types of cookies we use
- Strictly necessary – required for cart, checkout, session security and store functionality. These cannot be switched off.
- Performance/analytics – measure traffic and behaviour (e.g., GA4, Elevar event tagging) to improve the site.
- Functional – remember choices (e.g., currency, login, language).
- Advertising/marketing – Meta and TikTok pixels for remarketing and attribution.
Where law requires, non-essential cookies are only set after you consent via our banner. You can revisit your choices at any time.
3) How to manage your preferences
If the button does not open a modal, use your browser settings to block/clear cookies, or revisit the banner by clicking the cookie icon (if shown) in the footer/header.
- Browsers: see help pages for Chrome, Safari, Firefox, Edge to clear or block cookies.
- Google Analytics opt-out: install the GA opt-out add-on.
- Interest-based ads: adjust your preferences in your Meta and TikTok account settings.
- Global Privacy Control (GPC): we honour valid browser GPC signals as a Do-Not-Track preference for marketing cookies.
4) Cookie list (representative)
Exact names may vary by session, browser and Shopify updates. This table shows typical cookies you’ll encounter on our store:
| Cookie | Category | Purpose | Typical duration |
|---|---|---|---|
_shopify_d |
Strictly necessary | Shop functionality/checkout. | Session |
cart, cart_sig, cart_ts, cart_currency
|
Strictly necessary | Shopping cart integrity, currency. | 2–14 days |
_orig_referrer, landing_page
|
Performance | Attribution of source/landing page. | 2 weeks |
_s, _shopify_y, _y
|
Performance | Shopify analytics (anonymous identifiers). | 30 min / 1 year |
_ga, _ga_*
|
Performance | Google Analytics 4. | 2 years |
_gcl_au |
Advertising | Google Ads conversion linking. | 3 months |
_fbp |
Advertising | Meta Pixel for remarketing/attribution. | 3 months |
_tt_enable_cookie, _ttp
|
Advertising | TikTok Pixel for ads performance. | 13 months |
_kla_id |
Performance/Functional | Klaviyo onsite identify for forms/flows. | 2 years |
We may add or remove cookies as our stack evolves (e.g., Elevar tagging). This table is updated when material changes occur.
5) Pixels, analytics & ads
- GA4 is used for aggregated reporting; we don’t use GA4 to identify individual users.
- Meta Pixel and TikTok Pixel help us measure ad performance and serve relevant ads when you consent to marketing cookies.
- Klaviyo sets limited cookies to connect form submissions and email/SMS flows (with your opt-in).
- Elevar assists with accurate event tagging/attribution; cookies used are limited to that purpose.
You can opt out of marketing cookies any time via the preferences control above.
6) Retention & updates
Cookies persist for the durations shown above or until you delete them. We review this policy at least annually and when our vendors or categories change. The “Last updated” date at the top will reflect the latest version.
7) Questions
Contact us at info@sovushka.com. For broader privacy information (including your rights), see our Privacy Policy.
